Five rams ice cream
Rebrand a historical local ice cream brand
Five Ram Ice Cream is a local famous ice cream brand of Guangdong Province. For years, it occupies a leading position in the ice cream market of Guangdong and is popular among the customers. It plays an essential role in countless Cantonese childhood memory, and they still hold unique feelings for this local brand today.
However, the brand has faced challenges in recent years due to various brands flooded to the market.
This project aims to bring Fiverams ice cream a new life so it can bring delicacy and creativity to the customers and share its lifestyle, through today’s values and trends.
Personal project
Timeline: March 2023